Launching Dreams: How We Built a Profitable Amazon Brand with Limited Resources

Every great success story starts with a unique set of challenges, and our first private label launch was no exception. With a budget of just $100 per month, Sohaib Ahmed, the founder and CEO of our company, took on the monumental task of helping a client from Ireland enter the competitive Amazon USA marketplace.

The hurdles were clear from the beginning:

1. Limited Budget: A tight budget meant every decision had to be precise, leaving no room for error in research, sourcing, and marketing.
2. Solo Effort: With no team support, Sohaib was solely responsible for every aspect of the project, from product research to supplier negotiation.
3. Market Entry Barriers: Breaking into the Amazon USA marketplace required navigating a competitive landscape dominated by established players.
4. Low Initial Inventory: The first order comprised just 200 units, making it vital to maximize profitability from the start.
5. Learning Curve: This was not only the client’s first private label launch but also Sohaib’s first experience in the USA market, adding to the pressure to deliver exceptional results.

These challenges demanded innovative strategies, determination, and relentless effort. What came next was a journey of resilience and success that laid the foundation for our expertise in private label launches.

What Sohaib Did

Faced with numerous challenges, Sohaib Ahmed approached the project with determination and a well-structured strategy. Despite the constraints of time, budget, and resources, he remained focused on turning his client’s vision into a reality. His journey began with extensive market research. Sohaib carefully analyzed Amazon trends and competitors to identify a promising product in the office products category. By prioritizing items with strong demand and low competition, he laid the foundation for success.

With the product identified, Sohaib turned his attention to supplier sourcing. He connected with multiple manufacturers in China and negotiated cost-effective terms without compromising quality. Working with a minimal initial budget of $500 per month, he optimized every resource to secure a reliable supplier for the first batch of 200 units.

Understanding the importance of a strong product listing, Sohaib build an Amazon page designed to attract and convert customers. He wrote engaging titles and descriptions enriched with SEO keywords to improve visibility. High-quality product images, showcasing the product’s value, played a crucial role in boosting conversions.

To launch the product, Sohaib implemented a budget-friendly, data-driven strategy. He combined organic marketing efforts with carefully targeted PPC campaigns. Despite the financial limitations, his campaigns successfully generated visibility and initial sales, building momentum for the private label launch.

After selling out the initial inventory of 200 units, Sohaib worked to scale the business. He managed the procurement and delivery of an additional 600 units to meet increasing demand. Throughout this process, he maintained strict inventory management and continually optimized the product listing to maximize performance.

By the end of the test phase, Sohaib had turned this first-time launch into a profitable venture. The product generated $8,000 in revenue with an average order value of $29.99, marking the beginning of a successful journey in the U.S. Amazon market.